more in line with the reality of classic media, which is created and published on a daily basis, so that digital users can consume a lot of content in a Clipping Path short time, as if it were the headlines of a newspaper or of a traditional radio news. Due to their short duration, micro casts are particularly suitable for content that is episodic or frequently updated, such as news programs. But with a bit of creativity, we can adapt micro podcasts to all kinds of content, such as fiction series. How to start a micro cast for your brand? Micro casts are ideal if you want to regularly post audio content for your brand,
or if your podcast only has one or two presenters. If you're already podcasting with full-length episodes, it might be a good idea to launch a secondary micro cast channel with recaps and highlights from the main channel's episodes. For brands, creating a micro podcast has several benefits : Being shorter episodes, the recording and editing process is faster. Therefore, they can be a great idea for your first podcast. Short content attracts attention more easily, since it requires a much smaller investment of time. Creating short episodes makes it easier to share
them on different social media platforms , like YouTube, Facebook or Twitter. You can launch a micro cast in the same way as a regular podcast. The only special consideration to keep in mind is choosing a theme that is well suited to shorter, more frequent episodes. When you promote your podcast or write the description to publish it on podcasting platforms, do not forget to include that it is a micro cast and indicate the approximate duration of the episodes. In this way, users will know what to expect from your content and how much time they need to invest, and they