You've heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy, you must have a solid understanding of both. It comes down to what's best for your business. What is the difference? Outbound marketing is considered a more "classic" form of marketing. It relies on "face-to-face" or forced advertising methods, such as television commercials, print billboards, and print advertisements. Outbound marketing has been around “always” and even predates the formation of the United States. The History of Outbound Marketing retro-1139373_640The first newspaper advertisement to appear in North America was an advertisement published in the Boston News-Letter in 1704 seeking a buyer for an estate in Oyster Bay.
Long Island. Andrew Bradford fax list published the first magazine in North America - “American Magazine” in 1741. He beat his rival Benjamin Franklin by just three days, but Franklin's “General Magazine” was the first to introduce ads for monetization one year later. The following century marked the first recorded rental of a billboard in 1867. AT&T aired the first radio commercial on WEAF in New York in 1922. The first television commercial followed, broadcast by WNBT on July 1, 1941. Bulova reportedly paid $9 for the ad. I doubt anyone could have predicted that 75 years later a 30 second ad could make $5 million. Advertising Continue reading below I would love to know who to blame for the first telemarketing campaign, but it seems like a mystery. According to a source:
Although the source is somewhat dubious, the phenomenon of telemarketing, which caught fire in the 1970s, continues to be widely used to this day. The outbound marketing problem A big problem with outbound marketing is the lack of personalization. This is also a big reason why it's not as effective. Outbound marketing includes advertising campaigns in the form of outdoor billboards, television advertisements, email (spam), direct mail, sales calls, and magazine and newspaper ads. Outbound marketing launches an ad that everyone can see, even though the majority of people exposed to the message might not even be interested. It also has a shorter shelf life. Once your ad expires, it no longer benefits your business.