Advertising Continue reading below Roger Montti, owner, Roger Montti The SEO industry has many old ways of doing things to leave behind in order to catch up with what search engines are doing today. In 2017 we will see a more technical approach to SEO, one based less on speculation and more on science. I will list a few examples of outdated SEO practices Photo Background Removing that persist but need to go. Advertising Continue reading below Key words In 2017 we will see a reassessment and overhaul of how SEO is practiced when it comes to keywords. In 2016, John Mueller revealed that keywords in the title and header area weren't essential to help a site rank. This was not news to anyone who has studied ranking in search results. But it was big news for the SEO community because it overturned a fundamental SEO practice related to the use of Photo Background Removing keywords.
The SEO industry loves neat recipes. But the way Google and Bing handle keywords doesn't fit into an easily reduced framework that prescribes liberal salting of web pages with synonyms in header and title elements. It's just the old style of SEO. Link Photo Background Removing building and domain authority This trend of abandoning old SEO practices and learning new ones will be major for 2017. Perhaps the biggest change will be in link building. Rote practices such as heavy linking to the homepage will start to disappear as more people realize that Google ranks web pages and that votes for web pages tend to count more. Advertising Continue reading below Linking to the home page to build domain authority is a practice dating back to 2002. It is the trickle down theory Photo Background Removing of link building which holds that if you link to the home.
The concept of domain authority is not how Google actually ranks web pages. This statement challenges the concept of building a website's authority in order to spread PageRank to inner pages and rank them. If you read how websites are ranked, one thing Photo Background Removing becomes clear: every statement from Google has always supported the idea of creating web pages that people love and attracting relevant links to those pages. This is important because it means that domains do not pass authority to internal pages. Individual pages stand or fall by themselves. Google ranks web pages based on their popularity and usefulness, not their domains. So this idea that getting links to the homepage to build authority for the domain doesn't match how Google ranks Photo Background Removing web pages.