Both will be useful to you: Apply automatic responses Apply automatic responses If you are wondering when it is appropriate to apply the autoresponder in your strategy, you have to remember that this tool is ideal for sending a continuous series of messages. These phone number list must be able to guide the user through the entire buyer's journey. For example, if you want to promote a course, the first email would be the welcome email to create trust in the recipient . Each week phone number list must send a different email, it can be with lessons or materials that support those who signed up. Automatic replies help you to carry out a well-organized sequence based on the actions carried out by each user.
Which gives you the possibility of sending messages adapted to each of the phases that consumers go through. So every time you need to respond to phone number list actions, remember that the autoresponder is your best ally for this task. People expect to receive a welcome message, purchase confirmation, etc. use automation phone number list automation mail Now, if you have a more complex sending process in mind that allows you to react to the actions of your contacts, you have to phone number list the automation feature. It sounds very similar to the above but it is not, in fact, in order to send automatic responses you first have to automate them. With this example you can understand it better.
When you send a newsletter with a discount link, you can use the automation to send different messages. One for those who clicked the link and one for phone number list who didn't. In addition, it is very useful when you want to automatically segment all your contacts based on their activity. For example, you can move them to a different list, remove those who don't open your emails, and much more. Benefits of autoresponder vs automation As you may phone number list noticed, autoresponder and automation have different functions, but just as useful. Also, each one has great advantages that you can take advantage of to enhance your Email Marketing strategy.